Gro Business Dashboard

Monthly Funnel — Month over Month

Key Rates (3+ month cohorts)

Rate Trends Over Time

Current Member Status (snapshot as of today)

Cohort Activation Outcomes

Cohort Detail Table

All-Time Lifecycle Funnel

Cancellation Reasons — All Time

Cancellation Trend by Month

Revenue Trend by Category

Revenue by Class Type (All-Time)

Revenue by Category — Monthly Trend

Top Instructors — Monthly Trend (Top 5)

Top Instructors by Revenue (All-Time)

Sip by GRO / Retail * Needs Square data

Square POS integration required for retail transaction data, top SKUs, basket size, and hour-of-day patterns. Currently only Marianatek "Food and Beverage" category is available.

ClassPass Revenue * Needs ClassPass data

ClassPass settlement integration required for per-visit revenue, attributed visits, and ClassPass member behavioral analysis.

Attendance Heatmap — Avg % Capacity by Day × Time

Capacity Utilization Trend (Overall)

Utilization by Category — Monthly Trend

Class Performance Table * Profit cols need instructor comp

Underperforming Classes (<40% capacity, 3+ weeks)

CLV Distribution

Segment Analysis — Activity Segments

* Behavioral class-type segments (Flow/Strength/Sound) need reservation-level data

Campaign Performance * Needs marketing platform

Klaviyo/Mailchimp integration required for email/SMS campaign metrics, open rates, conversions, and revenue attribution.

Reactivation Funnel * Needs marketing platform

Win-back campaign funnel (Sent → Opened → Booked → Purchased) requires marketing automation integration.

Acquisition Source * Needs lead source data

Stacked bar of new intro buyer sources (Google, Instagram, Referral, Walk-in, ClassPass) requires lead source field + ad platform integration.

Revenue Forecast (Membership-Based Model)

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Membership Revenue (MRR) Trend

Membership Growth — New vs Cancels

Autopay Health

Failed Payments — Action Required

Retail Inventory * Sample data — needs Square Inventory API